Search Engine Optimization (SEO) refers to the method used to increase a website ranking on search engine results pages(SERPs) such as the Google search engine, Yahoo, or Bing. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as result to grow your sales and revenue. To get you started on your SEO marketing, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website ranking placements.
The goal of a search engine is to provide unbiased results that deliver the information you are looking for as quickly and as accurately as possible. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. There are hundreds of factors that are involved when search engines, especially Google, rank websites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The actions you take to optimize your site will have a direct effect on your SEO ranking. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your website ranking.
Competition between businesses on the Internet is increasing daily, and maintaining a strong web presence is vital for continued marketing success and a strong ROI. Your business may offer an exceptional product or service, but if your customer base can’t find you, then how would they ever know? Search Engine Optimization is the critical factor that often means the difference between optimal placement in search engines or being lost amidst hundreds of results.
A strong web presence owing to a sublime SEO marketing can ensure that your company remains at the forefront of Google search engine, thus making it easier for your customer base to find you first owing to an accomplishing website ranking. The key to maintaining a lead over the competition lies within the basic fundamentals of Search Engine Optimization. If you haven’t taken SEO into consideration, then your website is missing a vital tool for the year
2018. When utilized correctly, SEO marketing is not only a powerful tool but is also typically responsible for driving the majority of traffic directly to your website. Compared to high-cost, high-risk online advertising campaigns, SEO is low-risk, increasingly efficient and highly reliable. SEO marketing can help place your site prominently in front of the customer’s eyes, where they are more likely to be actively seeking your products and services.
To summarise, here's a list of reasons why SEO is important for business -
4. Traffic generation
6. Return on investment
7. Demographics-based targeting
8. Cost-effective way of marketing
9. Insight into the customers
10. Sales growth
11. Staying ahead of competitors
12. Lowers customer acquisition cost
When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.
So what does this mean for your business? It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. That is the immense capability of a brilliant SEO strategy.
Searchers make mental notes of the rankings for the terms they enter into Google search engine and others. They may not consciously realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not realize it, but high search rankings result to make you more credible in their eyes.
These trends suggest bigger than ever because they are more focused on the user than ever, and ultimately the user and their experience is what we should all be caring about. Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.
It is considered a “new age” marketing technique of 2018, but it’s critical to a brand’s web presence in this day and age, especially as available data and rivaling competition continue to increase and grow.